our story
Cannonball was founded on the belief that Cannonball Moments happen to all of us – and when they do, they are life-changing.
When a Cannonball Moment happened to our founder, Chad Sanschagrin, he knew that his new life mission was to contribute to the growth and wellbeing of others around the world by inspiring them to experience their own Cannonball Moments. He went on to create Cannonball to live his purpose and inspire and empower leaders and sales teams across the country to unlock their potential and create a life they believe is truly worth living.